Horrible, unprofessional and backwards - Senior Product Designer DFI Retail Group Employee Review

1.0
Feb 1, 2024
Recommend
CEO approval
Business Outlook

Pros

Because the business doesn't respect the product and design team you basically don't need to work because they veto everything you do anyways. So if you are looking for a cushy job where you can get paid to sit around then this one is for you.

Cons

(yuu specific) The company culture at yuu is super old school. They claim to always put the customer and user first but in fact everything is run by one or two departments - the reason for this is because the previous director was promoted from one of these teams and has spoiled them into thinking that they run the show. Everything you try to do despite having user research and data has to be run past them and needs their approval, even when it has nothing to do with their department. Every meeting you have is like going to the wet market because the head of the department, who thinks they own the place, literally just raises her voice and talks over everyone - the first time I had a meeting with this person my jaw was on the floor as I've never been in such an unprofessional business setting in my life. As a designer, you are not valued here. All the work you do will receive insane pushback, will be questioned and then when you finally manage to get things approved, the people who run the show who have nothing to do with product or design and shouldn't have so much power over product enhancements will "forget" they've approved. They are so scared of change and also love the power that they have, they lord it over everyone unreasonably such that every change we have done they can change their mind whenver they want and often times we immediately are forced to rollback what we have shipped. The overall business itself is super disorganised as well. In my year here I have gone through 3 and a half managers (half was an interim one), one huge company restructure and 3 director/ceo changes. Every quarter your KPI/OKR changes because everytime someone new comes in they rollback the app to what it used to look like a year and a half ago to start from scratch. There is no culture or team comraderie here. On pay, the salary is okay, but you can forget about promotions or salary increases. They really just want a pair of hands to execute what they want, which is often bad UX and even worse UI. TLDR; Don't even waste your energy considering this place as a designer.

Explore other reviews about DFI Retail Group

4.0
Jul 8, 2021
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

open for ideas and suggestions

Cons

tight project schedule and unrealistic deadline

avatar
DFI Retail Group Response
4y
Thank you for your time to leave us a review. It's encouraging to hear that you experienced an open and supportive work culture while working in the company. In reference to your comment on project schedule and timeline, we understand that it's not always perfect and there's always room for us to further improve to provide a positive and balanced work experience for our team members. Thank you for your contribution and we wish you best of luck in your next career journey.
3.0
Sep 12, 2025
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Some of the best managers

Cons

Generally low skill and low tech

avatar
DFI Retail Group Response
8mo
Thank you for sharing your experience at DFI Retail Group. We’re pleased to hear that you had the opportunity to work with some outstanding managers — strong leadership is something we truly value and are committed to invest in. We understand your concerns around skill levels and technology, and based on that feedback, in recent years we've taken a proactive approach in rolling out various upskilling initiatives and digital transformation to better equip our teams and modernise our ways of working. Your feedback is appreciated and helps us identify areas for growth. Thank you again for your contributions during your time with us.
See reviews by: Helpful|Rating|Date|All